5 Ways to Improve Your Business Website

Posted by | February 29, 2012 | Small Business | No Comments

In today’s digital world, not having a decent online presence can make or break a business. Today’s list outlines 5 things that can be done to give potential clients a better idea of what you offer, and hopefully, increase leads and sales.

1. Fix the problems – As websites get older and more content is added, things can sometimes get a little crazy. Images won’t load, fonts aren’t the right color…things like that. Take the time to make sure everything is loading and displaying fine. A lack of upkeep on your business’ website shows a lack of professionalism and care.

2. Clean it up – Simplicity is king for websites. Users don’t want to visit a business’ website and instantly be bombarded by a horde of links and an overwhelming amount of text. Keep the navigation bar efficient and easy to use, so customers can quickly get to what they’re looking to research. Try and follow the Three Click Rule.

3. Update your “About” page – Keep your clientele up to date on your business’ current or recent projects and any new information about the business. Potential clients are able to develop more of a relationship with a business when they realize the business knows what they’re doing, and that they are doing it well.

4. Provide links to the social network sites you’re a part of – People are using things like Facebook and Twitter more and more every day. Increase your level of communication with your clientele through these networks by posting interesting articles that you or someone else wrote. People like to know that they’re talking to a person on the other side of the computer screen. Stay active.

5. Improve your landing page – It doesn’t take very long for a user to visit a site and decide whether they like it or not. Take the time to write a brief and to the point message on your homepage highlighting what products or services you offer. If it’s interesting or convincing enough, people will dig a little deeper around your site to learn more.

Increasing your online presence really isn’t that difficult. It just takes a little bit of time and the determination to make it work.

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