Being in any industry, there always seems to be experts who know a lot about their market. These experts also have a following of people who listen, preach, and theorize the same principles that these experts talk about.
Social Media Marketing
I read an interesting article today that coined a term I have never heard, full stack marketing. What I think struck me most, was it completely resonated how I feel about marketing in today’s startup world. It seems that all too often marketing and SEO companies are simply willing to give up on real marketing and instead just throw dollar after dollar at Google AdWords.
I came across an interesting demographic today on Mashable of the social networking population on popular sites like Facebook, Twitter, LinkedIn, Myspace, and more. While it’s interesting to know that approximately 2/3rds of adults take place in social networking, it’s just as important for local businesses to understand the value of it. Brand loyalty and new fans are just a few of the things to be gained from a successful social media campaign. Click the image below for a full size view of it.