The holidays are not only a time to cherish friends and family, but also a time to look forward to a fresh new start as January 1st rolls around. For small business owners, this is the time to stop procrastinating new ideas, and to actually implement them. Here’s a small list of things that you can do in 2012:
1. Go Mobile – By 2015, more U.S. Internet users will access the web through mobile devices than through personal computers. On average, 15% of all searches on Google today are from a mobile device. The mobile site traffic is out there. How much of it are you getting? Make 2012 the year you optimize your website for mobile devices.
2. New Points of Customer Interaction – Whether it’s blogs, Facebook, Twitter, Google+, mobile coupons or QR codes, new ways to connect with customers seem to pop up daily. As a small business owner, you don’t have to excel in every new technology or network that comes along, but you should try to be wherever your customers are. Ask your current customers where/how they’d like to connect with you, then spend some time in 2012 to make it happen.
3. Give Your Website a Fresh New Look – In the race to master Facebook, LinkedIn, and Twitter for business purposes, don’t overlook your own website. After all, social media efforts like Twitter campaigns end up driving traffic somewhere, right? It doesn’t make any sense to build a beautiful and savvy Facebook presence that funnels people to a bland and badly designed website. Keep it current and engaging so they keep coming back.
4. Promote Your Services – The internet is a big place. If you want to get new clients or sell more products this year, you need to get your name out there. Search Engine Optimization (SEO) and Paid Advertising has really thrust themselves into the limelight as a way to generate to leads or sales. Search engine optimization is a cost effective way to increase traffic to your site via increased rankings in the search engines, while paid advertising is a faster way to increase traffic, while adhering to a strict budget with quantifiable reporting.