Fort Collins Web Design

Fort Collins Web Design

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First I want to start by saying thank you to all of our partners, clients, and supporters who have helped us grow our Fort Collins web design agency.This year has truly been our breakthrough year. Since we have not posted in some time, I wanted to get everyone up to speed.

First, we have partnered with several premier companies in order to grow our incoming project base. This has allowed us to start increasing our capacity, and to date we have hired 3 new employees. We are looking to grow to a team of 6+ employees by the end of the year.

Second, due to our partners and new staff, we have built a strong growth curve for the year. This means we will be able to provide better services at a much better quality. Primarily web design and development, but also maintenance, print design, marketing and more.

Lastly, we moved into our new office in Fort Collins – check us out on the map. Our new office is perfectly located near Prospect and College, close to downtown!

As a reminder, Product of Caffeine strives to not only be the best Fort Collins web design agency, but the best in Colorado, and nationally. If you or someone you know needs web design or development and they are a Fort Collins native, let us know, we would love to help.

P.S. Check out our Fort Collins web design portfolio for updates on exciting new designs we are working on. You can view our portfolio here. Also we will be posting a section on our about page soon, with our 100% Fort Collins based staff.

The Worst of the Worst: Terrible Web Designs

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I don’t know if any of you guys use the internet tool Stumble Upon to find new and interesting things online, but I must admit that I’m quite the fan. While enjoying my relaxed Saturday, I was mindlessly clicking through pages and pages of user-submitted sites. In between finding interesting information about some new technology coming out, and pictures of LOLcats, I came across some of the worst website designs I have ever seen. The following is a collection of sites THAT STILL EXIST. These sites, while disregarding the terrible image they have brought upon their business, are still live. The following is a collection of the 5 best (and by best, I mean high laughter inducing) websites I came across. Now…on with the comedy!

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Set Your Brand Apart From the Rest

Posted by | Branding | No Comments

Building an image for your business isn’t what it used to be. The days of coming up with a clever logo and calling it good are done. With completely original logo designs that adequately align with your business being harder and harder to come by, businesses must embrace other areas to increase their brand awareness and recognition.

I recently came across an article that told the anecdote of Coca Cola and their goal to come up with a “smashable” brand image. To summarize what this project was about, Coke executives in 1915 had a designer come up with a design for their bottle that could make it recognizable, even if the glass bottle was hurled at a brick wall and smashed into a million pieces..hence the term “smashable”.

Whether it be 1915 or 2012, those same principles about a business having an image outside of its logo still ring true. Businesses need to realize that a logo is a part of it, but not all. The interactive experience of using a product or website, the emotions that it invokes, and last but not least, the consistency of the brand are just as important as the logo and can leave just as much of a impression as a well designed logo.

Now it’s time for you to go and take a look at your business’ website. Take the logo off and move around the site. Can you still tell that it’s your site, or does the logo make the most memorable impact? What about the font used – is it consistent through the entire site and does it help build the brand in itself? The color scheme – what kinds of emotions does it convey and are the those the feelings that you want people to feel?

What are your thoughts after looking at your business’ website? Do you think that the look and feel ties together well throughout it? Do the images, navigation, and font used complement each other and contribute to a recognizable website? If not, you might as well have put the cash used to create your superb business logo in the fireplace.

Social Networking Demographics

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I came across an interesting demographic today on Mashable of the social networking population on popular sites like Facebook, Twitter, LinkedIn, Myspace, and more. While it’s interesting to know that approximately 2/3rds of adults take place in social networking, it’s just as important for local businesses to understand the value of it. Brand loyalty and new fans are just a few of the things to be gained from a successful social media campaign. Click the image below for a full size view of it.

Social Media demographic

 

 

5 Ways to Improve Your Business Website

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In today’s digital world, not having a decent online presence can make or break a business. Today’s list outlines 5 things that can be done to give potential clients a better idea of what you offer, and hopefully, increase leads and sales.

1. Fix the problems – As websites get older and more content is added, things can sometimes get a little crazy. Images won’t load, fonts aren’t the right color…things like that. Take the time to make sure everything is loading and displaying fine. A lack of upkeep on your business’ website shows a lack of professionalism and care.

2. Clean it up – Simplicity is king for websites. Users don’t want to visit a business’ website and instantly be bombarded by a horde of links and an overwhelming amount of text. Keep the navigation bar efficient and easy to use, so customers can quickly get to what they’re looking to research. Try and follow the Three Click Rule.

3. Update your “About” page – Keep your clientele up to date on your business’ current or recent projects and any new information about the business. Potential clients are able to develop more of a relationship with a business when they realize the business knows what they’re doing, and that they are doing it well.

4. Provide links to the social network sites you’re a part of – People are using things like Facebook and Twitter more and more every day. Increase your level of communication with your clientele through these networks by posting interesting articles that you or someone else wrote. People like to know that they’re talking to a person on the other side of the computer screen. Stay active.

5. Improve your landing page – It doesn’t take very long for a user to visit a site and decide whether they like it or not. Take the time to write a brief and to the point message on your homepage highlighting what products or services you offer. If it’s interesting or convincing enough, people will dig a little deeper around your site to learn more.

Increasing your online presence really isn’t that difficult. It just takes a little bit of time and the determination to make it work.

Our Processes

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In hopes of giving clients a better idea of how we handle our design, development, and marketing processes, we have created two pages to do just that. You can view our design and development processes You can also view our here, You can also view our marketing process here.

Exciting things happening at PoC for 2012!

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Hi everyone,

I hope everything went well during your holidays, and you had a chance to catch up with friends and family. Unfortunately, break time has ended and it’s time to get back into the swing of things of everyday life. That’s no exception for us at Product of Caffeine, and Glade and I have been working harder than ever to improve our business and increase our level of commitment to current and past customers.

To start things off, our business is expanding. Recently, we have brought on two freelancers to work with us and increase our level of diversity when it comes to web design styles. First is Mel. Mel is a recent graduate of CSU’s graphic design program and brings a clean and efficient design style to PoC. She has a ‘less is more’ perspective on web design and judging by her past work, does a pretty good job at implementing that design philosophy into her layouts.

Next is Renee. Working in the design world for more than 20 years, Renee’s ability to to create graphics that match the business’ brand and personality is outstanding. She is a very easy-going person to talk to and explain ideas to, and does an exceptional job at adapting her design style to fit any business that we work with.

We’re excited to work with Mel and Renee in the near future, and believe that people like them will truly help Product of Caffeine rise to new heights.

Other updates include a new site design that’s in the works. Although we haven’t had the current one that long, the one that is being designed right now will established a more concrete brand for our business and, hopefully, will really set it apart from the other Colorado web design firms. Fingers crossed. Check back in a couple weeks to see the new design.

Our newest client is EJ Architecture. We have just finished the design phase, and are making revisions that the client would like to see made. Check back in a few weeks to see the finished site in our portfolio.

Once again, I would just like to say happy new year. 2012 is a year to start new…to do something you have wanted to do, but could never quite make the time to do it…it’s a time to develop relationships with new people..and re-kindle those with old friends…and maybe get a website designed for your business. ;)

Happy New Year!!!

-Product of Caffeine

New Years Resolution Ideas for Small Business Owners

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The holidays are not only a time to cherish friends and family, but also a time to look forward to a fresh new start as January 1st rolls around. For small business owners, this is the time to stop procrastinating new ideas, and to actually implement them. Here’s a small list of things that you can do in 2012:

1. Go Mobile – By 2015, more U.S. Internet users will access the web through mobile devices than through personal computers. On average, 15% of all searches on Google today are from a mobile device. The mobile site traffic is out there. How much of it are you getting? Make 2012 the year you optimize your website for mobile devices.

2. New Points of Customer Interaction – Whether it’s blogs, Facebook, Twitter, Google+, mobile coupons or QR codes, new ways to connect with customers seem to pop up daily. As a small business owner, you don’t have to excel in every new technology or network that comes along, but you should try to be wherever your customers are. Ask your current customers where/how they’d like to connect with you, then spend some time in 2012 to make it happen.

3. Give Your Website a Fresh New Look – In the race to master Facebook, LinkedIn, and Twitter for business purposes, don’t overlook your own website. After all, social media efforts like Twitter campaigns end up driving traffic somewhere, right? It doesn’t make any sense to build a beautiful and savvy Facebook presence that funnels people to a bland and badly designed website. Keep it current and engaging so they keep coming back.

4. Promote Your Services – The internet is a big place. If you want to get new clients or sell more products this year, you need to get your name out there. Search Engine Optimization (SEO) and Paid Advertising has really thrust themselves into the limelight as a way to generate to leads or sales. Search engine optimization is a cost effective way to increase traffic to your site via increased rankings in the search engines, while paid advertising is a faster way to increase traffic, while adhering to a strict budget with quantifiable reporting.