Why Responsive Design Is Important

Posted by | July 31, 2013 | Design, Small Business | No Comments

You’ve heard it, we hear it, everyone knows about it. “We need to have a responsive design because we were told we need it”. This is a true statement but lets look at some of the real numbers as to why responsive design is really that important. Lets look 2 main metrics of responsive design: mobile activation rates and increases in mobile use.

The numbers change what seems to be every month on the number of cell phones being activated. We’ve found some great numbers from Lukew.com on actual mobile activations across the board and how important it is becoming to be able to be viewed on any device.

  • There are 378,000 iPhones sold a day
  • There are over 700,000 Android devices sold per day
  • In total, there are roughly 1,450,000 devices sold/activated around the world.
  • Mobile payments for eBay have increased from $750,000,000 in 2010 to over $4,000,000,000 in 2012 (over 5x increase)

Its no question that any website needs to at least have a plan for a responsive design in the future. With mobile becoming more and more popular (and not slowing down), we expect that the desktop browsing will eventually come to an end. With phones that can double up as desktops such as the Ubuntu Edge we expect this to become more imperative as other manufacturers follow. The ability to have fluidity between mobile to desktop resolution/scale will be necessity. Conversely, the amount of mobile shopping will be increase as users are getting more accustomed to making on the fly purchases or at least viewing products on mobile devices then purchasing later.

The other spectrum that needs to be talked about is how people are using their devices and how much. In 2012, there was a drastic shift in the way we use technology as we passed the mark where people are on their phone more than they watch TV.

  • 2012 Average phone time use was 144 minutes
  • 77% use their phone while lying in bed
  • 65% use it while waiting for something
  • 84% of people use it for general searches
  • 84% use it for social media
  • 55% use it for shopping

These numbers are only primed to go up as more people become accustomed to this type of usage. As designers and developers, we’re here to help identify target markets, audiences, understand how people use their devices, and build web strategies to best position our clients for success.

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